We all know MailChimp allows us to send newsletters to our subscribers, but did you know you can automatically send your posts to your blog subscribers too? This is a good, free alternative to replace the services offered by WordPress and Blogger, which are quite basic.
HOW TO CREATE A RSS-DRIVEN CAMPAIGN WITH MAILCHIMP
– Log into your MailChimp account.
– Go to CAMPAIGNS > CREATE CAMPAIGN > RSS CAMPAIGN.
– Next, you need to add your blog feed URL, it can vary depending on your settings. If you don’t know your blog feed link, add your blog URL and MailChimp will do a good job getting it.
– Choose a time frame to send the emails.
– Check the “Resize images to fit template” option.
– In the RECIPIENTS section, select your blog subscribers LIST.
– In the SETUP section, name your campaign and add the email SUBJECT. You can use the *|RSSITEM:TITLE|* tag to display the post name.
Now comes the fun part, designing the email template.
-In the TEMPLATE section, you can choose any of the options available. If you already have a template to send newsletters, you can use the same with some minor adjustments. If this is your first time using the templates, I suggest you keeping it simple and select the 1 column option.
You can edit the blocks as you like, upload your logo, add your social media links, change fonts and colors, etc. The most important part is to drag an RSS ITEMS block into your template.
I like to use the Custom option and edit the output to get something like this:
You can edit the output via HTML if you want more control, just click on the <> button.
– In the top menu, you can see a preview and send test emails to make sure everything’s looking nice.
– Once you are happy with the end result, CONFIRM the campaign and you’re good to go.
– You can edit this template any time by pausing the campaign in the CAMPAIGNS section.
If you send your entire post via email, your readers probably won’t be visiting your blog, I suggest cutting the blog’s feed:
– In WordPress you can go to SETTINGS > READING > FOR EACH ARTICLE IN FEED, SHOW > SUMMARY.
– In Blogger, you can do this under SETTINGS > OTHER > SITE FEED > UNTIL JUMP BREAK or SHORT. If you select the first option, you need to manually add a “Read more” link to your posts, using the jump-break tool (). If your template has a slider and you select the SHORT option, it will stop working.